Old Spice: Film - 'And So It Begins', 'Checkmate' and 'Truce' (US)

Contains the film creative 'And So It Begins', 'Checkmate' and 'Truce' for Old Spice by the agency Wieden+Kennedy in the US.

And So It Begins

Agency: Wieden+Kennedy, PortlandExecutive Creative Director: Mark Fitzloff / Joe StaplesCreative Director: Craig Allen / Jason BagleyCopywriter: Jarrod HigginsArt Director: Matt SorrellAgency Producer: Nicole Kaptur / Lindsay Reed / Erika MadisonProduction Company: MJZ, Los AngelesDirector: Tom KuntzSynopsis:Old Spice’s iconic spokesmen Isaiah Mustafa and Terry Crews come head-to-head in a bid to entice men to use their pine and bearglove scented products. Mustafa’s cool and fast style, passing from a bathroom to the outdoors...

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