Nike: Dream Crazier

Nike, a sportswear brand, highlighted the double standards for women in sport by launching an ad with Serena Williams during the Oscars telling women to keep dreaming, and dream crazier.

Campaign video: Nike – Dream Crazier

Selected creative: Nike – Dream Crazier


Creative agency: Wieden+Kennedy Portland Creative Director: Alberto Ponte / Ryan O'Rourke Copywriter: Alex Romans / Gui Souza Art Director: Emma Barnett Strategy Director: Andy Lindblade Andre Gustavo / Luiza Prata Carvalho Nathan Goldberg William Frazier Matt Hunnicutt Jake Grand / Krystle Mortimore Shelley Eisner Cole Davenport / Shani Storey

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