National Geographic: Astronaut Reality Helmet

National Geographic, the media group leading conversation in science, environment and space exploration, offered the US pubic an immersive experience that used VR to imitate an astronaut’s view of Earth from space.

Campaign video: National Geographic – Astronaut Reality Helmet

Credits

Creative Agency: McCann, New YorkPresident: Devika BulchandaniChief Creative Officer – North America: Eric SilverCo-Chief Creative Officer – New York: Tom Murphy / Sean BryanEVP, Executive Creative Director: Chris MittonExecutive Creative Director: Chris Mitton / Nir RefuahSr. Copy Writer: Peter ShererSr. Art Director: Rick CohenAssociate Creative Director: Ryan Quigley / Andrew HajjarSVP Group Strategy Director: Savanah BrihnSr. Strategist: Colin Parajon...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands