Mumbai Police: The Punishing Signal

Mumbai Police, the police force in Mumbai, changed the behaviour of drivers and motorists by punishing them for their impatience.

Campaign videos: Mumbai Police – The Punishing Signal

Selected creative: Mumbai Police – The Punishing Signal

Credits

Creative agency: FCB Mumbai / FCB New York Account Executive: Sudarshan Karandikar / Omkar Kulkarni Art Direction:Mukesh Jadhav / Mayuresh Rohit Ohri Robby Mathew Joemon Thaliath Arushi Phillips Siddharth Kutty Ravi Ananthan Susan Credle Mukesh Jadhav / Rakesh Menon Shailesh Gupte Fred Levron

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