Ministry of Public Health, Afghanistan: 'The Immunity Charm' (Afghanistan)

Contains the creative for the 'The Immunity Charm' campaign for Ministry of Public Health, Afghanistan by the agency McCann in Afghanistan.

The story behind the campaign

Challenge

Remote areas, illiteracy and traditional biases against vaccines mean Afghanistan has a vaccination rate of just 50%. Doctors face a lack of immunization history as parents do not maintain vaccination cards. We needed people of Afghanistan to underst

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands