Microsoft: ADLaM: An Alphabet to Preserve a Culture

Microsoft, a technology company, preserved the Pulaar language of the Fulani people by creating a handwritten alphabet, ADLaM, to help fight illiteracy within the Guinean community and turn it into a globally recognised and digitally used mode of communication.

Campaign video: Microsoft – ADLaM – An Alphabet to Preserve a Culture

Selected creative: Microsoft – ADLaM – An Alphabet to Preserve a Culture


Creative Agency: McCann New York Account Executive: Toyin Lanade Account Manager: Mama Kane Associate Creative Director - Art: Kazuo Kubo Associate Creative Director - Copy: Lucas Ribeiro Associate Strategist: Kayla Jackson Business Director, MRM: Adrian Hincu Business Manager: David Halberstadt CEO: Amber Guild Chief Communications Officer: Ana Kobzev Chief Strategy Officer:Erica Yahr...

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