MailChimp: Did You Mean MailChimp?

MailChimp, a marketing automation platform, launched a campaign based on a meme that was created after its brand name was mispronounced on the popular podcast Serial, to increase brand awareness in the US.

Campaign video: MailChimp – Did You Mean MailChimp?

Credits

Creative Agency: Droga5, New YorkCreative Chairman: David DrogaExecutive Creative Director: Neil HeymannGroup Creative Director: Don ShelfordSenior Copywriter: Julie MathenySenior Art Director: Matt RogersCopywriter: Ryan SnyderArt Director: Katie WillisDesign Director: Devin CrodaSenior Designer: Nate MooreStrategy Director: Katie CoaneSenior Strategist: Justin ParkStrategist: Midori McSwainAccount Director: Pat RowleyAccount Supervisor: Josh Freeland...

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