LEGO: Making the List

LEGO, the toy company, put its name back on Christmas lists in Australia through an e-commerce campaign that reminded gift givers of the power of imagination.

Campaign video: LEGO – Making the List


Creative Agency: CHE Proximity, Melbourne Chief Creative Officer: Ant White Group Creative Director: Brian Jefferson Senior Art Director: Daniel Davison Senior Copywriter: Ashley Wilding / Cameron Brown ProducLisa Ristuccia Jason Young Vanessa Saporito David Halter Mariana Rice Claire Hawksford

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