John Lewis & Partners: The Boy and The Piano

John Lewis & Partners, a department store company, launched a Christmas ad in the UK featuring the story of Elton John and his piano to coincide with the success of the film Rocketman.

Campaign video: John Lewis & Partners – The Boy and The Piano


Creative agency: adam&eveDDB London Creative Lead: Richard Brim / Mike Sutherland / Ant Nelson Chief Executive Officer: Tammy Einav Production: Anthony Falco Account Management: Miranda Hipwell / Sam Brown / Skye Stoppani / Katie Briefel Martin Beverley / Charlotte Wood Sally Prichett / Ian Hughes / Natasha Alderson Hayley Carter Cave Ellson Simon Adamson Lauren Booty / Jess Taylor

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands