The story behind the campaign
Challenge
For years, Havaianas has been turning out impactful global campaigns. So the first challenge was to create a new campaign that would be on the same level as the rest and work globally, getting people's attention across the world.
Creative concept
The idea for the campaign was to approach Havaianas as a product made out of Brazilian summer, which is all the elements that make summertime in Brazil famous abroad, like joy, rhythm, friendship, spontaneity, etc. The creative concept for the campaign was: “Havaianas. Made of Brazilian Summer”.
Creative execution
For a fresh visual,...