FIFA: More Than a Game

FIFA, the EA Sports football video game, created a new skill move virtually, which went on to influence football in the real world.

Campaign video: FIFA – More Than a Game

Credits

Creative Agency: adam&eveDDB, LondonGroup Chief Creative Officer: Ben PriestGroup Executive Creative Director: Ben TollettChief Creative Officer: Richard BrimCreatives Directors: Tim Vance / Paul Knott/ Feargal Ballance / Patrick McClellandProducer: Sian ParkerAccount Director: James DerrickAccount Manager: Max SullivanGroup Chief Strategic Officer: David GoldingCreatives: Rasmus Smith-Bech / Jonas Roth...

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