EDEKA Zentrale: The Most German Supermarket

EDEKA, the German supermarket chain, carried out an immersive stunt in Germany that made a powerful statement about racism.

Campaign video: EDEKA Zentrale – The Most German Supermarket

Credits

Creative Agency: Jung von Matt, HamburgExecutive Creative Director: Jens PfauManaging Director: Peter StröhCreative Director Art: Sebastian SchnellCreative Director Copy: Anna LichnogSenior Copywriter: Heiner TwenhäfelProducer: Moritz SülzAccount Director: Florian Laufenberg...

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