EDEKA Zentrale: The Most German Supermarket

EDEKA, the German supermarket chain, carried out an immersive stunt in Germany that made a powerful statement about racism.

Campaign video: EDEKA Zentrale – The Most German Supermarket

Credits

Creative Agency: Jung von Matt, HamburgExecutive Creative Director: Jens PfauManaging Director: Peter StröhCreative Director Art: Sebastian SchnellCreative Director Copy: Anna Lichnog...