Dole / Ananas Anam: PIÑATEX

Dole, a pineapple producer, launched a campaign in the Philippines to convince fashion brands to start using Piñatex, a sustainable leather alternative, instead of animal leather.

Campaign video: Dole / Ananas Anam – PIÑATEX

Selected creative: Dole / Ananas Anam – PIÑATEX

Credits

Creative agency: L&C New YorkArt Director: Rolando CordovaChief Creative Officer: Gian Carlo Lanfranco / Rolando CordovaCopywriter:Ana Lins / Gian Carlo...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands