Burger King: Burn That Ad

Burger King, a fast-food restaurant chain, increased sales in Brazil by launching an AR feature for its mobile app that burned every McDonald’s ad, turning them into Burger King ads that offered a coupon for a free whopper.

Campaign video: Burger King – Burn That Ad

Selected creative: Burger King – Burn That Ad

Credits

Creative agency: DAVID São Paulo Managing Director: Sylvia Panico Creative VP: Rafael Donato Creative Director: Edgard Gianesi Copywriter: Luca Trincanato Art Director: Marlus Lau Carolina Vieira / Rafael Giorgino / Roberta Magalhães Fabiano Beraldo / Fernanda Peixoto Daniela Bombonato / Carolina Silva Marcia Mendonça / Mateus Madureira / Felipe Braga Toni Ferreira / Gustavo Nanes Mailson Dutra Lucas Patricio