BT Sport: Unscripted

BT Sport, a group of pay television sports channels, wrote the script for the entire 2019/20 season using artificial intelligence by collaborating with Google Cloud, Opta and Squawka.

Campaign video: BT Sport – Unscripted

Read the full campaign case study

Selected creative: BT Sport – Unscripted


Creative agency: Wunderman Thompson London Agency Producer: Greg Nicholls Nicholls / Sara Blackett Blackett Business Director: Joe McGlynn / Phil Watson Matt Steward Steve Aldridge Christopher McKee / Richard Morgan Colin Smith Lucas Peon Marcus Reynolds Andy Lane Jonah Werth Cathy Mears / Steve Hedge Natalie Wilson