Bodyform/Libresse: Viva La Vulva

Bodyform/Libresse, a brand of feminine hygiene products, embraced all forms of genitalia by launching a lip sync video that encouraged UK and Scandinavian women to love themselves, vulvas and all.

Campaign video: Bodyform/Libresse – Viva La Vulva

Selected creative: Bodyform/Libresse – Viva La Vulva


Creative agency: AMV BBDO London Chief Creative Officer: Paul Brazier Head of Strategy: David Edwards Executive Creative Director: Alex Grieve / Adrian Rossi Toby Allen / Jim Hilson Margaux Revol Caio Giannella / Ben Polkinghorne Sarah Hore-Lacey Sara Abaza / Tamara Klemich Mario Kerkstra / Scott Kelly / Diego de Oliveira Edwina Dennison / Nikki Gherardi / Rosie Stipic Bridget Angear

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