Black & Abroad: Go Back To Africa

Black & Abroad, a cultural collective dedicated to redefining world experiences for the modern Black traveller, increased visibility in the US by erasing racist comments telling African Americans to go back to Africa and replacing them with a positive vision of Africa.

Campaign video: Black & Abroad – Go Back To Africa


Creative agency: FCB/SIX TorontoChief Creative Officer: Ian MackenzieAssociate Creative Director: Frederick Nduna / Andrew BernardiDesigner: Ramon CharlesCopywriter: Curtis ChapmanAccount Director: Fraser JacksonIntegrated Producer: Gillian MorrisonJunior Producer: Kristine LippettEVP, Strategy: Anna Percy-DoveDirector: Paul HanlonStrategist: Simran KaurSenior Manager, Data Analytics: Andrew YangData Analyst: Abdul DauVP, Head of Data and Technology:Jacob Ciesielski...

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