Black & Abroad: Go Back To Africa

Black & Abroad, a cultural collective dedicated to redefining world experiences for the modern Black traveller, increased visibility in the US by erasing racist comments telling African Americans to go back to Africa and replacing them with a positive vision of Africa.

Campaign video: Black & Abroad – Go Back To Africa


Creative agency: FCB/SIX Toronto Chief Creative Officer: Ian Mackenzie Associate Creative Director: Frederick Nduna / Andrew Bernardi Designer: Ramon Charles Copywriter: Curtis Chapman Account Director: Fraser Jackson Gillian Morrison Kristine Lippett Anna Percy-Dove Paul Hanlon Simran Kaur Andrew Yang Abdul Dau Jacob Ciesielski