Associação Brasileira de Psiquiatria: Alexa's Burnout

The Brazilian Association of Psychiatry, a non-profit organisation, raised awareness of burnout suffered by a third of working Brazilians, by changing all Alexa devices in Brazil.

Campaign video: Associação Brasileira de Psiquiatria – Alexa's Burnout

Selected creative: Associação Brasileira de Psiquiatria – Alexa's Burnout

Credits

Creative agency: Africa São Art Director: Caio Soares / Pedro EspilotroChief Creative Officer:Sergio Gordilho...

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