Creative agency: Ogilvy Bogotá / Ogilvy Mexico CityCreative Team: John Raul Forero / Juan Pablo Alvarez / Mauricio Guerrero / Ivan Rivera / Camilo Ruano / Hugo Mario García Moya / Mauricio Sanchez / Julian Triana / Alejandra Rozo / Luisa ConsuegraAgency: Cesar Agost CarreñoAccount team: Luciano Damelio / Jessica Apellaniz / Jessica Alvarez / Jaime VidalHead of Planning: Ana Maria VillaltaPlanner:María Figueroa...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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