28 Too Many: Zero Tolerance Ribbon

28 Too Many, an anti-female-genital-mutilation charity, created a symbol for a movement to discourage parents from practising FGM in Egypt.

Campaign video: 28 Too Many – Zero Tolerance Ribbon


Creative agency: Impact BBDO Dubai Chief Executive Officer: Dani Richa Chief Creative Officer: Paul Shearer Creative Director: Logan Allanson / Tres Colacion Art Director: Taskeen Limalia Associate Crea Ben Griffiths / Marie Claire Maalouf Sarah Berro Mohamed Abdelkader Giancarlo Rodas James Keith Elgie Samantha Stuart - Palmer Simone Milani Noor Hassanein Enrico Motti / Bijoy Purayil Salma Shahin Emma Jane Randall Tennyson Torcato Ahmed Nawara Bijoy Purayil Ann Geleen Amparado Karim Tobgy / Fatima Kaaki Farid Hobeiche

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