WARC Effective 100: Summary of results 2024

The world’s best companies and campaigns for effectiveness, according to the WARC Effective 100.
  • Many of the top campaigns committed to addressing important social issues, including Whispers, Partners Life and Flutwein.
  • Leo Burnett Dubai has historically not been among the top performing agencies for effectiveness; however, this year the UAE-based agency secured the top spot for the first time.
  • The top three brands remained the same, with McDonald’s topping the effectiveness ranking for the fifth year in a row through highly successful campaigns such as Famous Orders....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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Bray Leino

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