The UK's best campaigns and companies 2018

Looks into which campaigns from the UK, along with the agencies that have worked on campaigns in this region, have performed best over the past year.
  • The John Lewis Christmas campaigns continue to win effectiveness awards and the brand again takes the top campaign, brand and advertiser for effectiveness in the UK.
  • Deutsche Telekom was the best brand and advertiser for creativity, while Shell was the same for media.
  • With work on John Lewis, Skittles and H&M within the top 10 campaigns alone, adam&eveDDB is the top-ranked agency for creativity and effectiveness....

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