The world's best FMCG campaigns and companies 2018

Looks into which FMCG campaigns, along with the agencies that have worked on FMCG campaigns, have performed best over the past year.
  • A strong performance from the Dove brand led to Unilever's top ranking for both media and effectiveness.
  • With second place across the board, Procter & Gamble was beaten to the number one spot by Mars in the creative ranking, with its animal feed brand, Pedigree, contributing the most points to this win, through its 'Child Replacement Programme' campaign.
  • BBDO Mumbai was awarded the most points for FMCG campaigns in the WARC 100 effectiveness ranking for the second year running through its ongoing 'Share The Load' idea.
  • BBDO Mumbai was also ranked sixth for creativity, and was joined...

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