The Gunn Report for Media 2015

The Gunn Report for Media 2015 combines the winners’ lists from all of the world’s most important award contests to establish annual worldwide "league tables" for the communications industry.
  • Advertisers have reacted against ongoing economical, political and structural crises in the world with many inspirational yet empathetic campaigns, using every kind of media.
  • More than ever, brands have understood the fact that they need to sell more than just a product; they must act and play an active role as a company fighting against some social issues and helping the collective.
  • Some of the key themes to emerge from the advertising in the 2015 report include: engagement, social responsibility, moral conscientiousness and female empowerment....

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands