Lessons from the Effective 100

Analyses the world's top effectiveness campaigns, as ranked by the Effective 100, to uncover shared creative, media and measurement strategies.
  • Brands are now commonly aligning themselves to a ‘greater cause’, basing their principles on the acts they do and the experiences they create for their customers.
  • The diversity of the various campaigns’ approach to creative effectiveness, and the absence of a ‘traditional ad’ at the top of the table is notable this year.
  • The combination of new tech adoption and fast-changing cultures and economies means that there is significant scope in Asia for innovation and marketing-driven growth....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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