Creative 100: The world's most creative campaigns and companies – Summary of results

The Creative 100 is an annual ranking of the world’s most creative advertising and marketing campaigns, and the companies that created them.
  • Purpose driven campaigns still play a leading role, with companies like The ALS Association, Burger King, Marmite, and the Palau Legacy Project entering the top ten through this approach.
  • Burger King was the most creative brand, with multiple top 100 campaigns being driven by its objective to become part of pop culture.
  • Only four agencies retained top 10 positions as BBDO Worldwide agencies continue to dominate the rankings....

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