Cases for Creativity: 2014 - The year of share

James Hurman's "Cases For Creativity" list identifies those pieces of work each year that accomplish "The Holy Grail": a Gold Lion at Cannes for creativity followed by a Gold Effie in a leading effectiveness contest.

When I interviewed McCann Melbourne ECD John Mescall this year about the secret of his agency’s success he told me there’s one question they always ask when picking an idea to recommend to their clients: ‘will people share it?&rsquo

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