Cerveza Victoria is the oldest beer brand in Mexico, but for young Mexicans old means old fashioned and outdated.
This creates our long-term brand challenge: to reshape the way that young legal drinking age adults view tradition. We can’t bang on...
Behind the Media 100 Rankings: Cerveza Victoria reminded Mexicans it’s about loving who you are
Cerveza Victoria’s “Lo Chingón Está Aquí”, ranked third in the Media 100 rankings, persuaded Mexicans to reassess racial stereotypes.
