Behind the Media 100 Rankings: A simple message underpinned by complex data helped Via Rail to woo Canadian motorists

Via Rail’s campaign, ranked second in the Media 100 rankings, used real-time data to persuade motorists to ditch their vehicles in favour of trains.

Based on a non-statistical analysis of what is said at the bar post-gala, the technological prowess is what seems to impress most about “Data vs Car”. Funny, because it was the last thing we crafted when working on the campaign.

The campa

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