Behind the Effective 100 Rankings: Saregama’s Sweet Sound of Success in India

India’s oldest music label Saregama ranks at number one on the Effective 100 rankings with its retro music box aimed at an older generation of music fans.

Don’t force innovation, just keep trying to problem-solve, advises The Womb’s Kawal Shoor.

On 11th November 1902, Gauhar Jaan sang into a recording horn.

The song itself was unremarkable, except that it marked the beginning of the recording industry in India.

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