Australia and New Zealand's top campaigns and companies 2018

Looks into which campaigns from Australia and New Zealand, along with the agencies that have worked on campaigns in this region, have performed best over the past year.
  • For creativity, media and effectiveness, Mars is the top advertiser in Australia and NZ, driven in part by the strong performance of its Snickers brand and the Hungerithm campaign.
  • The Transport Accident Commission's Meet Graham campaign won the top spot for campaign creativity and effectiveness.
  • With responsibility for both top campaigns, Meet Graham and Hungerithm, Clemenger BBDO Melbourne ran away with all three top agency spots for creativity, media and effectiveness....

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