Ranger: Live the Ranger life

Auto manufacturer Ford grew sales of its Ford Ranger pick-up truck in Vietnam with a multichannel strategy driven by audience segmentation and an AI-powered algorithm.

Campaign details

Brand: RangerBrand owner: FordLead agencies: Mindshare VietnamContributing agencies: BBDO Vietnam, GTBMarket: VietnamSector: Vans, Trucks, RVsMedia channels:Mobile & apps, Online video, Programmatic display, Radio & audio, Search marketing,...