Random House Mondadori: Tenth Symphony

Random House Mondadori needed an inventive way to pre-sell Tenth Symphony, a novel about the legend of Beethoven's lost tenth symphony.

Random House Mondadori: Tenth Symphony

Shackleton

ENTRY INFORMATION

Category: Publishing/EntertainmentCountry where program ran: SpainDate program started/ended: 1st February - 31st March 2008

Product Description: The publishing group Random House Mondadori presents what is believed to be the best-seller revelation of the year to the bookstores: 'Tenth Symphony'. An original police thriller where music and Beethoven are the main protagonists of the plot.

Advertiser/Client Name: Random House MondadoriMedia Channels: DirectMailPrintOtherWebsite: www.judgingishard.com/echo/tenthsymphony

STRATEGY

Marketplace Challenge:

The entertainment industry is increasingly more and more overloaded. The publishing groups are threatened...

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