Random House Mondadori: Education with an H

Random House Mondadori needed to launch the Spanish translation of a highly acclaimed book on education.

Random House Mondadori: Education with an H



Category: Publishing/EntertainmentCountry where program ran: SpainDate program started/ended: 1st June - 12th December 2008

Product Description: Campaign developed to launch the book 'Mal de Escuela', written by French author, Daniel Pennac, and published by Random House Mondadori. The book, winner of the Reanudot 2007 Award (www.renaudot.com) one of the most prestigious literary awards in France, approaches the education system from a different point of view, that of a bad student. The author combines autobiographical memories and his reflections about the learning system,...

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