Random House, Inc.: Again She Ordered Chicken Salad campaign

Deborah Mack

The beginning of the twentieth century saw a renewed interest in etiquette and a corresponding increase in the number of etiquette books being published.

Random House, Inc.: Again She Ordered Chicken Salad campaign

Deborah Mack

Overview

The beginning of the twentieth century saw a renewed interest in etiquette and a corresponding increase in the number of etiquette books being published. Eleanor Holt's Encyclopedia of Etiquettewas just one of many books in print on the subject of good manners at the time. When publisher Nelson Doubleday decided to unload his old stock of Holt's work, the task fell to young copywriter Lillian Eichler to develop the ad campaign. She proved to be up to the task, because the books sold out almost immediately....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands