Ralph Lauren: Flexible budgeting to maximise growth

Ralph Lauren, a designer clothing brand, increased revenue in the UK by using technology platform Stage to set up automated reporting dashboards to better monitor campaign performances.

Assembly wanted to leave no stone unturned in PPC campaigns for the fashion giant.

Strategy

With historic and continued growth achieved through PPC, the team challenged itself to utilise proprietary reporting tech Stage and build an advanced forecasting model to deliver maximum revenue for Ralph Lauren.

Assembly wanted to enable robust scenario planning and display relevant monthly budgets to achieve maximum performance. The incremental spend was only allocated at a 'Golden incremental ROAS'.

Additional budget was utilised through innovation and testing across search and shopping, maximising performance.

Predictive forecasts were achieved by considering the following factors: historical account performance; recent...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands