Ralph Lauren: Flexible budgeting to maximise growth

Ralph Lauren, a designer clothing brand, increased revenue in the UK by using technology platform Stage to set up automated reporting dashboards to better monitor campaign performances.

Assembly wanted to leave no stone unturned in PPC campaigns for the fashion giant.


With historic and continued growth achieved through PPC, the team challenged itself to utilise proprietary reporting tech Stage and build an advanced forecasting model to deliver maximum revenue for Ralph Lauren.

Assembly wanted to enable robust scenario planning and display relevant monthly budgets to achieve maximum performance. The incremental spend was only allocated at a 'Golden incremental ROAS'.

Additional budget was utilised through innovation and testing across search and shopping, maximising performance.

Predictive forecasts were achieved by considering the following factors: historical account performance; recent...

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