Rak'n'Roll Foundation: Warsaw mermaid took a day off

The Rak’n’Roll foundation, a cancer charity in Poland, increased its reach, video views and clicks to its website by replacing a statue in Warsaw to urge people to get checked by doctors.

Campaign video: Rak'n'Roll Foundation – Warsaw mermaid took a day off

Selected creative: Rak'n'Roll Foundation – Warsaw mermaid took a day off

Credits

Media agency: PHD WarsawAccount Director: Kalina KrassowskaDigital Manager: Hubert PrasowskiJunior Digital...

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