Rak'n'Roll Foundation: Warsaw mermaid took a day off

The Rak’n’Roll foundation, a cancer charity in Poland, increased its reach, video views and clicks to its website by replacing a statue in Warsaw to urge people to get checked by doctors.

Campaign video: Rak'n'Roll Foundation – Warsaw mermaid took a day off

Selected creative: Rak'n'Roll Foundation – Warsaw mermaid took a day off


Media agency: PHD WarsawAccount Director: Kalina KrassowskaDigital Manager: Hubert PrasowskiJunior Digital Planner: Antonina ZalewskaPress/Radio Manager: Katarzyna PryzowiczSenior Communication Planner: Monika Waśniewska-DoroszSenior Content&Marketing Specialist:Patrycja Duda...

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