RAKBANK: Travel From Home – using AR to design a virtual vacation experience

RAKBANK, a UAE bank, used a social-driven AR experience to launch a new travel credit card amid the collapse of global travel during the coronavirus pandemic.

Campaign details

Brand: RAKBANKLead Agency: Universal MediaRegion: EMEA

Campaign video

Strategy

Objective

Life without travel was unimaginable but the unforeseen challenges of the pandemic made the thought of travel nearly impossible. Before the collapse of...