RAKBANK: “Stitch-Play” – a new take on display

The UAE bank, RAKBANK, promoted its Firefly deals app by taking second place on online banner ads, achieving a high CTR and generating more leads than expected.

Campaign details

Brand: RAKBANKLead Agency: RAKBANKRegion: EMEA

Strategy

Objective

"PROMO NOT VALID". "DEAL MISSED OUT". "OFFER EXPIRED". How often have you come across a great deal or an offer online to only have missed it? Frustrating, isn't it!

To ensure people in the UAE don't miss out on offers anymore. RAKBANK launched Firefly, a first of its kind companion app that unlocked curated offers and deals tailored to a persons need an interest at the click of a button.

Tapping into the key insight of missing out, we centered Firefly's creative proposition around FOMO given...

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