Campaign details
Brand: RAKBANKLead Agency: RAKBANKRegion: EMEA
Strategy
Objective
"PROMO NOT VALID". "DEAL MISSED OUT". "OFFER EXPIRED". How often have you come across a great deal or an offer online to only have missed it? Frustrating, isn't it!
To ensure people in the UAE don't miss out on offers anymore. RAKBANK launched Firefly, a first of its kind companion app that unlocked curated offers and deals tailored to a persons need an interest at the click of a button.
Tapping into the key insight of missing out, we centered Firefly's creative proposition around FOMO given...