RAKBANK: #SmallBusinessesMatter – using social to keep SMEs open

RAKBANK, a financial services brand, supported small businesses with its #SmallBusinessesMatter campaign in the UAE.

Campaign details

Brand: RAKBANKLead Agency: Mojo AdvertisingRegion: EMEA

Campaign video

Strategy

Objective

The unprecedented changes in the wake of the COVID-19 were faced by everyone but the ones who witnessed the fallout the most were the small businesses...