RAKBANK: Destination calling – an 8D audio multidimensional travel experience

RAKBANK, a financial services brand, promoted a new credit card in the UAE by connecting with customers, emotionally utilising the power of sound.

Campaign details

Brand: RAKBANKLead Agency: RAKBANKRegion: EMEA

Strategy

Objective

Imagine a world where your local take out is the closest you'll ever get to the real thing, where pictures of incredible waterfalls, sunsets, cityscapes, crystal blue waters...