RAKBANK: Destination calling – an 8D audio multidimensional travel experience

RAKBANK, a financial services brand, promoted a new credit card in the UAE by connecting with customers, emotionally utilising the power of sound.

Campaign details

Brand: RAKBANKLead Agency: RAKBANKRegion: EMEA

Strategy

Objective

Imagine a world where your local take out is the closest you'll ever get to the real thing, where pictures of incredible waterfalls, sunsets, cityscapes, crystal blue waters and fjords are as close as you'll ever get to touching them. Unimaginable right! Travel was an indispensable part of people's lives which the pandemic abruptly impeded. Before the collapse of international travel caused by the COVID-19 crisis, tourism had became one of the fastest growing economic sectors globally. The sector witnessed a 59% growth over the decade...

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