RAJAR respondents. A re–contact survey

A wide range of demographic and other data for the classification and description of listeners is collected as part of the RAJAR audience measurement system in the United Kingdom.

RAJAR respondents

A re–contact survey

John Stockley Ipsos-RSL Ltd andTim Farmer Ipsos-RSL Ltd

BACKGROUND

Radio Joint Audience Research Ltd (RAJAR) is the audience measurement system operating in the United Kingdom and supported by the BBC, commercial radio...