RAJAR respondents. A re–contact survey

Tim Farmer and John Stockley

A wide range of demographic and other data for the classification and description of listeners is collected as part of the RAJAR audience measurement system in the United Kingdom.

RAJAR respondents

A re–contact survey

John Stockley Ipsos-RSL Ltd andTim Farmer Ipsos-RSL Ltd

BACKGROUND

Radio Joint Audience Research Ltd (RAJAR) is the audience measurement system operating in the United Kingdom and supported by the BBC, commercial radio stations, advertising agencies and media buyers. Several major changes were introduced to the personal diary and to other aspects of the RAJAR methodology from January 1999. The background to these changes, the associated development work and a description of the new methodology were reported at previous ARF/ESOMAR conferences. In summary, the current procedure includes the collection of demographic information...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands