Raising prices? How advertising strengthens your brand’s pricing power

Berk Ataman, Koen Pauwels, Shuba Srinivasan and Marc Vanhuele

Proposes that brand advertising can have three types of effects, consideration, preference and price elasticity.

Navigating inflation and the threat of recession

This article is part of a series of articles from the WARC Guide to navigating inflation and the threat of recession. Read more

Why it matters

Given the well-known doubts on the power of advertising to incrementally...

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