Raising diary response among young people

Response rates are among the hottest topics in the research industry. Panel research, in particular, is directly confronted with the effects of declining response rates.

Raising diary response among young people

E–diaries, phone motivation and incentives

Marion Appel Intomart B.V

INTRODUCTION

In the Netherlands, radio audience measurement is carried out by means of paper diaries with pre-printed radio stations (16 regional...