Rainbow evaporated milk

This paper is a demonstration of a communication strategy implemented based on insights gained that led to an international campaign, across six countries, for Rainbow evaporated milk taking it to the number 1 slot in three years.
Agency: TDA DDBAuthor: Inger Bangari

Rainbow Evaporated Milk

INTRODUCTION

This paper is a demonstration of a clever communication strategy implemented based on insights gained that led to an international campaign, across six countries, for Rainbow evaporated...