RAF: The ultimate weapon against advertising stereotypes

The Royal Airforce, the UK�s aerial warfare force, increased its budget by addressing gender stereotypes in advertising through a film launched in the UK that highlighted clich�s against real RAF women.

Campaign details

Brand: Royal Air Force Client: Royal Air Force Agency: Engine

Summary

Creative strategy, at its purest, is about unlocking a new pathway for a brand. A pathway that was unthinkable until then. And that, ultimately, helps the brand punch abov

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