Agency: DDB London | Authors: Julian Calderara, Les Binet, Sarah Carter and Monika Jakubczak |
Radley – From bags to riches
INTRODUCTION
This is a story about Scottie dogs, dogged ambition and phenomenal commercial success.
It is a story of unlikely bedfellows: an intellectual architect and the ephemeral world of fashion; handbags and the private equity community; and a tiny media budget set against the big bucks glossy spend of international fashion houses.
At the end of 2007, Radley + Co, makers of distinctive handbags branded with a small Scottie dog, exchanged hands for £130m – only two years...