Radley – From bags to riches

At the end of 2007, Radley + Co, a manufacturer of luxury handbags, exchanged hands for £130 million - just two years after the company was purchased by private equity firm Phoenix for £42 million.
Agency: DDB London Authors: Julian Calderara, Les Binet, Sarah Carter and Monika Jakubczak

Radley – From bags to riches


This is a story about Scottie dogs, dogged ambition and phenomenal commercial success.

It is a story of unlikely bedfellows: an intellectual architect and the ephemeral world of fashion; handbags and the private equity community; and a tiny media budget set against the big bucks glossy spend of international fashion houses.

At the end of 2007, Radley + Co, makers of distinctive handbags branded with a small Scottie dog, exchanged hands for £130m – only two years...

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