Radley – From bags to riches
Julian Calderara, Les Binet, Sarah Carter and Monika Jakubczak
At the end of 2007, Radley + Co, a manufacturer of luxury handbags, exchanged hands for £130 million - just two years after the company was purchased by private equity firm Phoenix for £42 million.
| Agency: DDB London | Authors: Julian Calderara, Les Binet, Sarah Carter and Monika Jakubczak |
Radley – From bags to riches
INTRODUCTION
This is a story about Scottie dogs, dogged ambition and phenomenal commercial success.
It is a story of unlikely bedfellows:...
