Radio Surveys Via Fixed and Mobile Telephone
Emmanuelle Le GoffMédiamétrie, France
Jérôme NéraudauMédiamétrie, France
INTRODUCTION
Telephone Surveys
The use of telephones has existed since the advent of surveys, in a very...
Radio surveys via fixed and mobile telephone
This paper describes why and how the population which can only be reached by mobile phones (10% of the population in France) has been included in the French Radio audience survey.
