Radio surveys via fixed and mobile telephone

This paper describes why and how the population which can only be reached by mobile phones (10% of the population in France) has been included in the French Radio audience survey.

Radio Surveys Via Fixed and Mobile Telephone

Emmanuelle Le GoffMédiamétrie, France

Jérôme NéraudauMédiamétrie, France

INTRODUCTION

Telephone Surveys

The use of telephones has existed since the advent of surveys, in a very...