Radio Sells

The effect of radio spots/radio campaigns on advertising recall, brand awareness and inclination to buy has been adequately demonstrated in numerous studies based on the most diverse of research tools and analysis models.

Radio sells

New ways of analysing the effectiveness of audio advertising

Uwe Domke RMS Radio Marketing Service GmbH & Co. andChristoph Wild ARD-Werbung Sales & Services GmbH

BACKGROUND

In the past, advertising customers used to continuously raise the...